+312% MQL → SQL.

Hubspot lifecycle rebuild + AI scoring.

Industry

B2B SaaS · DevTools

Stage

Series A · 240 employees

Engagement

Implementation · 6 weeks

Stack

Hubspot · Apollo · Looker · Clay

Outcomes

+0%

MQL → SQL conversion

0/mo

Booked meetings from outbound

0wk

Time to production

$0.0M

New pipeline in Q1

The challenge

The team had inherited 18 months of Hubspot debt. Properties duplicated three times over. Lifecycle stages defined but never enforced.

The build

Six weeks, four phases. Object model rewrite, lifecycle stages programmatically gated, scoring rebuilt against 18 months of historical pipeline data, integrations wired into Hubspot, Looker dashboards on top.

Next case

All case studies →

DevTools · Seed

−68% cost per meeting

6-domain cold outreach engine.

Related services

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Object models, lifecycle stages, lead scoring, deduping. Built on Hubspot, Salesforce, Pipedrive.

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Cold Outreach Engines

Multi-domain, multi-mailbox, AI-personalised cold engines. Compliance-first.

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Next move

Let’s build something that works.

Book intro call →