How to read these case studies
Each Martechno case study documents a real B2B martech engagement with the inherited mess, the Pareto fix, the named tools, and the outcomes the client tracks weekly. Names anonymised by default; full client references are available under NDA on call. Outcomes are measured in pipeline, conversion rate, deliverability score, or another concrete metric — never in 'engagement uplift' or vanity awards. Click any case to see scope, timeline, stack, and the metric that moved.
Industries we ship into
B2B SaaS at Series B (Hubspot lifecycle and scoring rebuild, +312% MQL→SQL). DevTools at seed and Series A (six-domain cold outreach engine, −68% cost per booked meeting). FinTech at scale-up (Looker dashboards on Segment + dbt, 11× pipeline visibility). Product-led SaaS at Series A (hybrid PLG plus outbound, $2.4M new pipeline per quarter). AI-native startups at seed (200 booked demos per month inside eight weeks). Each engagement matches the studio's senior-operator playbook to the specific stage and stack of the client.
Services covered across these engagements
Hubspot and Salesforce implementations. CRM rebuilds on Pipedrive. Multi-domain cold outreach on Instantly and Smartlead with Clay enrichment. AI lead scoring on first-party and intent signals. Revenue dashboards in Looker on dbt + BigQuery. Custom integrations via Hightouch and Census. Operator retainers where the studio runs the stack alongside in-house RevOps. Most engagements span two to four of these capabilities; we don't ship one-off micro-services without scope context.
Outcomes pattern
Standard outcome cadence: week 1 audit produces written diagnosis, weeks 2–4 build phase produces the working system, weeks 5–8 produce first measurable metric movement, weeks 8–12 produce the second compounding metric. Headline metrics on the cards above are 90-day or 180-day measurements; full case body documents the timeline and the assumptions. Any case where the metric movement was driven by something other than the studio's work (concurrent campaign, market lift, new product launch) is annotated honestly in the case body.